Ep. 113 | LIVE COACHING: Clarifying a Vague Fundraising Message
What happens when your ministry is doing meaningful work, but donors aren’t fully connecting with the way you’re talking about it?
In this episode of Story-Driven Fundraising, you’re coming behind the scenes for a live fundraising coaching session with Eleanore, a U.S. missionary in Michigan who helps families move from crisis to stability.
As we talked, one problem became clear: Eleanore knew exactly who her ministry served and why the work mattered, but some of that clarity was getting lost in her fundraising message.
One phrase from her story especially caught my attention:
“It was a revolving door.”
The same families were coming back again and again.
That became the key to uncovering the deeper conflict behind her ministry—and a much stronger way to help potential donors understand why this work matters.
In this live coaching session, you’ll hear us work through how to:
Identify the real problem your ministry exists to solve
Replace vague fundraising language with something donors can picture
Use story structure to make your fundraising message more engaging
Help donors understand what’s at stake
Connect the right donor with the people your ministry serves
You’ll hear the process happen in real time, including the moment Eleanore starts seeing how she can completely rethink the way she communicates her ministry.
Listen to the full episode to hear the live fundraising coaching session.
Want More Help With Your Fundraising?
I’m also hosting a free live workshop, Fundraise with Confidence, on Monday, October 5 at 11 AM Central.
If asking for money feels awkward, embarrassing, or salesy, I’ll show you how to approach fundraising conversations with greater confidence and invite people into your mission.
Everyone who registers will receive the replay.
Save your seat at irisstorytelling.com/fundraising.
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