Ep. 50 | LIVE COACHING: Clarify Your Ministry Fundraising Message w/ Cherilyn Kolbas
Struggling to Write Your Newsletters so Supporters Engage?
You’ve seen God do amazing things- but if your emails are vague or unclear, your supporters won’t feel connected.
This free guide will show you how to:
Write subject lines that get your emails opened
Follow a simple story-driven format for every update
Engage donors with clear, Christ-centered storytelling
One of the most honest things a ministry leader can say is this:
“Sometimes I don’t even know what we’re doing.”
That sentence came out during a live coaching session with a director who’s been in ministry for over 25 years. And honestly? It’s more common than most leaders want to admit.
When you’ve been serving for a long time, your ministry grows. Programs expand. Needs multiply. You start reacting instead of leading. And before you know it, your messaging becomes scattered—because you are scattered.
That’s when fundraising starts to feel overwhelming.
You don’t know what to say in newsletters.
You don’t want to repeat yourself.
You feel awkward asking for donations.
And every time you need support, it feels like you’re starting from scratch.
Here’s the truth: fundraising becomes hard when the message isn’t clear.
In this coaching session, we slowed everything down and focused on one foundational shift—identifying the main need the ministry exists to meet. Not what they do. Not their programs. Not their outcomes. The before picture.
Because without conflict, there’s no story.
And without a clear need, donors don’t know how they fit.
As we talked, deeper layers started to surface—cycles of poverty, teen pregnancy, limited education, and generations of children growing up without ever being shown what’s possible. That’s the part donors connect to emotionally. That’s the part that invites them into the story.
When you lead with the real need:
Your messaging becomes consistent
Fundraising feels less intimidating
Donors understand why their giving matters
You don’t have to reinvent your message every month. You repeat it—on purpose—because repetition is what makes it stick.
If your ministry fundraising feels heavy or confusing right now, it’s not because you’re doing something wrong. It may simply be time to step back, clarify the need, and realign your message.
If you want help doing that, this is exactly what we work through in coaching—slowly, prayerfully, and strategically—so fundraising stops feeling like an uphill battle.
👉 Learn more about coaching
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