Ep. 20 | Still Not Seeing Gifts Come In? 3 Things Every Fundraiser Must Make Crystal Clear
Struggling to Write Your Newsletters so Supporters Engage?
You’ve seen God do amazing things- but if your emails are vague or unclear, your supporters won’t feel connected.
This free guide will show you how to:
Write subject lines that get your emails opened
Follow a simple story-driven format for every update
Engage donors with clear, Christ-centered storytelling
If you’ve ever stood in front of a group, shared your heart for the ministry, and walked away wondering why the donations didn’t come in—this is for you.
So many women leading nonprofit groups and ministries feel this same tension. You love the work God has called you to do. You’re passionate, faithful, and willing to serve—but when it’s time to fundraise, the results don’t match your effort.
You’ve poured time into a presentation or year-end appeal. You’ve prayed, practiced, and showed up with your whole heart. Yet the giving is disappointing, or less than you expected.
That’s why every fundraiser—whether you’re speaking at church, hosting a dinner, or sending a year-end email—needs to make three things crystal clear.
1. Be Clear on Who You’re Talking To
Many ministry leaders treat the whole room as one audience. But your message should speak directly to your ideal donor—the person most likely to connect with your mission and values.
Think about the type of person who already shares your heart.
What motivates them to give?
What stage of life are they in?
What kind of Kingdom impact excites them?
When you speak to one type of person instead of trying to talk to everyone, your message becomes personal. The right people will feel seen and understood—and they’ll be more likely to donate because they know exactly how their gift fits into God’s story through your ministry.
2. Be Clear About the Need
Every strong story—and every successful fundraiser—starts with conflict. In your ministry messaging, that conflict is the need your work exists to meet.
Don’t assume people already know why your ministry matters. Spell it out:
Who do you serve, and what are they struggling with?
What happens if your nonprofit group can’t continue this work?
What’s at stake for the Kingdom if no one steps in?
When you make the need visible and urgent, you give people a reason to respond. Clear storytelling helps donors see how their donations directly transform lives.
3. Be Clear About the Ask
This is where many ministry fundraisers hesitate. You’ve inspired hearts, but you haven’t told people exactly what to do.
Saying “Give as you feel led” sounds gentle, but it leaves people uncertain. They’re left wondering: How much is enough? Will my small gift make a difference?
Instead, make your ask simple and specific:
“$25 a month allows you to reach young adults in Spain with the gospel, will you join us?”
One or two options make it easy for supporters to act.
And remember—you’re not taking something from them. You’re inviting them into the story of what God is doing through your ministry. Their donations are an opportunity to experience the joy of generosity and to partner in eternal impact.
Clarity Builds Confidence—and Confidence Builds Trust
When you’re crystal clear about who you’re talking to, what need you meet, and how people can help, everything changes.
You speak with peace instead of pressure.
Your donors feel confident instead of uncertain.
And your fundraising starts bearing real fruit.
So before your next fundraiser, church presentation, or year-end campaign, take time to clarify these three things.
You’ll walk away with confidence.
Your supporters will walk away inspired.
And together, you’ll see God multiply your impact beyond what you could have imagined.
Ready to clarify your supporter communication and start fundraising easier?
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