Ep. 13 | Low Donor Growth? 3 Things to Prioritize in Your Donor Communication
Struggling to Write Ministry Updates that Engage Donors?
You’ve seen God do amazing things- but if your emails are vague or unclear, your supporters won’t feel connected.
This free guide will show you how to:
Write subject lines that get your emails opened
Follow a simple story-driven format for every update
Engage donors with clear, Christ-centered storytelling
Are you pouring hours into your ministry communication—social media, websites, donor updates—yet still not seeing the growth or engagement you hoped for?
You’re not alone. Many ministry leaders feel overwhelmed and burned out, juggling too many hats and wondering why their message isn’t connecting.
If that’s you, take a deep breath. The problem isn’t that you’re not trying hard enough. The problem is that you may be focusing on the wrong things.
The Problem with “Doing It All”
When you look around at other ministries, it’s tempting to think:
They’re on Instagram—I need to be there too.
Their website looks great—maybe mine needs a redesign.
Everyone’s posting videos—should I be on YouTube?
Before you know it, you’re spread thin across multiple platforms, creating content that doesn’t move the needle. And worse—you feel exhausted.
The truth is: more platforms and prettier graphics won’t automatically engage donors. Clarity will.
Why Communication Fails
Your ministry communication might not be working because:
You’re trying to talk to everyone (and reaching no one).
Your message is too complicated for donors to follow.
You’re not consistently highlighting the real problem your ministry solves.
Donors are real people. They need to hear, in simple language, what you do, why it matters, and how they can be part of the story. Without clarity, they’ll tune out—even if your ministry work is life-changing.
Where to Start Instead
Instead of burning yourself out, focus on the foundations:
Clarify who you’re talking to. Not everyone is your donor. Define your donor audience so your message speaks directly to them.
Simplify your story. Use a brand story framework that positions the donor as the hero and your ministry as the guide.
Lead with the problem. Remind donors why your ministry exists and what’s at stake if no one steps in.
These three steps will give you a consistent, clear message that works across all communication channels—social media, websites, emails, and in-person conversations.
The Good News
When your ministry message is clear, everything gets easier.
Donors feel seen and understood.
Communication becomes consistent instead of scattered.
You get time back and avoid burnout.
You don’t have to do “all the things.” You just need a clear message that engages donors where it matters most.
👉 Ready to bring clarity to your communication? I’d love to walk with you through the process.
More Episodes
