Ep. 22 | What to Post on Social Media When Your Ministry Needs More Donor Engagement

Oct 27

Written By Guest User

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Have you ever sat down to write a post for your ministry’s social media and thought, “I have no idea what to say?”

You’re not alone.

As a ministry leader, you already wear so many hats. You’re discipling people, managing programs, raising support, and praying for those you serve. Social media can easily become one more thing on your never-ending list—and it can feel like a constant guessing game of what to post, how often, and whether it’s even working.

But here’s the truth: social media doesn’t have to feel overwhelming. With a little structure and a storytelling mindset, you can create posts that actually connect with people and draw them closer to your mission.

1. Create for One Platform at a Time

One of the biggest mistakes ministries make is trying to post the same thing everywhere. What works on Instagram may not connect on Facebook or YouTube. Each platform has its own audience, rhythm, and style.

Instead of spreading yourself thin, pick one primary platform—the place where most of your donors or community are—and focus on crafting content that fits that space.

Think about:

How your post will look in the feed.
How long your caption should be.
What kind of tone your audience expects there.

If you do repurpose content, tweak it so it feels natural to the platform rather than copy-pasting. Intentionality beats automation every time.

2. Capture Attention with a Strong Hook

Once you know where you’re posting, the next step is to grab attention.

People scroll fast. Platforms are built to keep them moving, not stopping. That means you have seconds—sometimes less—to capture interest.

So how do you stand out in a sea of noise?

Use a hook—something that makes people pause. It might be:

A powerful photo.
A line that sparks curiosity.
A short video that tells a raw, honest moment.

The best hooks use conflict. Conflict is what makes stories matter—it’s what connects emotionally. Maybe it’s the struggle your donor feels (“I want to make an impact but don’t know where to start”) or the challenge the people you serve are facing (“Children in our community are going to bed hungry tonight”).

When you name that tension, people lean in because they care about the problem—and they want to be part of the solution.

3. End Every Post with One Clear Call to Action

Every post needs a purpose. What do you want someone to do after they read it?

Too often, ministries end a post with five different options—“Like, comment, share, join our email list, and donate today!”—and people do none of them.

Instead, choose one clear call to action and stick with it.

Maybe it’s:

“Comment your favorite Bible verse about hope.”
“Join our prayer team here.”
“Donate $25 to provide school supplies.”

Whatever it is, be clear and consistent. When your audience hears the same invitation often, it begins to stick—and engagement starts to grow.

A Quick Recap

To make your social media more intentional and effective:

Create for one platform. Tailor your content so it fits naturally.
Hook attention. Use storytelling and conflict to make people care.
Give one clear next step. Keep it simple, consistent, and purpose-driven.

You don’t need to post every day or be on every platform to make an impact. You just need clarity, consistency, and story.

If you’d like help developing a clear, story-driven message you can use across your website, emails, and social media, I’d love to walk with you through my Ministry Brand Story Workshop. It’s a one-on-one coaching experience designed to help you clarify your message and communicate with confidence.