Ep. 33 | How to Write Ministry Newsletters That Support Your Fundraising
Struggling to Write Your Newsletters so Supporters Engage?
You’ve seen God do amazing things- but if your emails are vague or unclear, your supporters won’t feel connected.
This free guide will show you how to:
Write subject lines that get your emails opened
Follow a simple story-driven format for every update
Engage donors with clear, Christ-centered storytelling
If you’re in ministry, newsletters are almost always part of the job. They’re how you keep donors updated, build connection, and invite people into what God is doing through your work. But if you’re honest… writing them can feel like a chore. What do you say? How much do you share? Are people even reading them? And are they actually helping your fundraising—or just taking up your time?
The truth is that a newsletter isn’t just an update. It’s one of the primary ways you build trust with your supporters. When done intentionally, your newsletter becomes a bridge—helping donors feel included, valued, and connected to the impact of your ministry.
Here are three simple shifts that will help your ministry newsletters finally support your fundraising goals.
1. Shift Your Mindset: This Isn’t a Task—It’s a Relationship Builder
Many ministry leaders approach newsletters as something to “get done,” like checking a box. But mindset determines tone, and tone determines connection. If you write like it’s a task, donors feel it. If you write like it’s a relationship, donors feel that too.
Your newsletter is one of the few consistent touchpoints supporters receive. It tells them, “You matter. You’re part of this story. Your support is making a difference.” That message alone strengthens your fundraising more than you realize.
2. Write With Intentionality (Not Just Information)
Donors don’t want a vague summary of everything happening in your ministry. They want to understand their role and their impact.
Writing intentionally means:
Addressing donors as the main characters
Using phrases like “Because of your support…”
Highlighting real stories of transformation
Keeping it simple and skimmable
Boldly pulling out lines that matter
Sharing small, specific examples that emotionally resonate
When donors see the difference they are making, they feel deeply connected—and more eager to continue giving.
3. Stay Consistent: Out of Sight Really Is Out of Mind
A strong donor relationship doesn’t happen through one newsletter a year. Consistency is what builds familiarity, trust, and loyalty over time.
There’s no perfect schedule, but there is an important question: Are you out of sight and out of mind?
If donors don’t hear from you:
They may assume their support isn’t needed
They may forget the impact you’re making
They may feel disconnected from your ministry
Consistency communicates value. It tells your supporters, “You matter enough for us to stay connected.” That message alone strengthens your fundraising foundation.
Your Newsletter Can Become One of Your Most Effective Fundraising Tools
A ministry newsletter doesn’t have to be overwhelming. With a mindset shift, intentional writing, and consistent communication, it becomes something much more powerful—a relationship-builder that deepens trust, honors your supporters, and strengthens the long-term health of your ministry.
If you want a simple structure to follow every time you write, download my free guide:
👉 irisstorytelling.com/newsletter
And if you’re a woman ministry leader raising support, join the free community for encouragement, connection, and practical coaching:
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